waiting_for_cows Media Presence
editorial design, motion graphics, art direction
Nov 2024 – Feb 2025
waiting_for_cows is a research and design project by Amsterdam-based studio affect lab. This project delves into the complex relationship between humans, animals and technology. Set on a Frisian farm, the main protagonists are a trio of Dutch dairy cows monitored by wearables, conditioned by algorithms and quantified in data.
Developed over the past three years, waiting_for_cows is now making its way into public exhibition spaces. I worked with affect lab for the project’s media presence – designing posters and static and animated social media assets, art directing photo documentation, and assisting with the production of exhibition pamphlets and wall graphics.
Supported by the Creative Industries Immerse Interact Fund, het Cultuurfonds, Fonds21 and
Fonds ZOZ.
Studio: affect lab
Visual identity design: Sasha Fominskaya
Photo Documentation: Bracket Studio
Developed over the past three years, waiting_for_cows is now making its way into public exhibition spaces. I worked with affect lab for the project’s media presence – designing posters and static and animated social media assets, art directing photo documentation, and assisting with the production of exhibition pamphlets and wall graphics.
Supported by the Creative Industries Immerse Interact Fund, het Cultuurfonds, Fonds21 and
Fonds ZOZ.
Studio: affect lab
Visual identity design: Sasha Fominskaya
Photo Documentation: Bracket Studio