Visual concept, identity and poster design for “X”, the collaboration between Elevator Radio and Design Academy Eindhoven (DAE)’s in-house editorial team that produced a week-long radio programme of public debates, discussions and interviews at Salone del Mobile in Milan.

The identity is based on a graphic representation of the “X”, with negative spaces in the silhouette of a headphone jack and a pen nib. Embracing “X” as infinite possibilities, the poster is designed as a canvas open for various interpretations, featuring illustrations drawn by friends and members of the DAE community.

Media Mentions:Dezeen, Disegno, ED, Het Koninklijk Huis

Instagram: @elevator.radio
Listen to Live Broadcasts: elevatorradio.network
Show Archives on Soundcloud

Photo Documentation by Ilco Kemmere

Elevator Radio Workshop Week

Poster Design, Illustration, Event Organization

Feb 2023

From February 6th to 10th, 2023, Elevator Radio organized a series of six workshops for students at Design Academy Eindhoven. These workshops covered producing radio shows, sound engineering, DJing, sound design, speaker building, and graphics making. In addition to leading the organization of these workshops, I created the posters and illustrations in RISO.

Typography by Nick Monre-Meares

The Arena x Elevator Radio

Poster Design, Live Radio Production

The Arena is a live talk, debate and performance platform that takes place at the centre of the annual Design Academy Eindhoven (DAE) Graduation Show during Dutch Design Week. In 2022, The Arena collaborated with Elevator Radio, the radio network run by students at DAE, and created a week-long live broadcast programs including roundtable discussions, debates, interviews, music and chit-chats, for emerging designers to not only present their work, but also engage in conversations about the ins and outs of design.

Photo Documentation by Boudewijn Bollmann
Poster printed with RISO by Nick Monre-Meares

A Neoliberal Lexion For Immigrants

Artistic Research, Editorial Design

Editorial design for my master’s thesis “A Neoliberal Lexicon For Immigrants – A dissection of expressions that capture how immigrant creative workers navigate their life and career in American society”. The thesis delves into pervasive phrases in a creative worker’s professional career, and analyzes them in-depth, in order to explain how contemporary language performs neoliberal dynamics, and in turn, the impacts of neoliberal culture and policies on the rights of creative workers from East Asian countries in the United States. These immigrant workers face compounded challenges due to visa restrictions, language barriers, cultural differences, and the lack of family support.

Thesis tutor: Nicholas Korody

The Into Acton Lab is run by the creative agency Taskforce. Through their partnerships with organizations such as the United Nations, Women’s March and NARAL, the lab has hit 50B views with over 5k pieces of content on Giphy since its founding in February 2020. It produces and delivers gifs about pressing issues such as racial justice, gender equity, LGBTQ rights, climate change, COVID vaccination, universal healthcare, and much more.

As a creator in the lab, alongside with over 50 artists, I contributed gifs for the lab on a daily basis.

Studio: Taskforce

LA vs Hate is a community-centered creative campaign to encourage and support all residents of Los Angeles County to unite against, report, and resist hate. I made over 100 animated pieces and designed a website for this campaign to help LA’s diverse neighborhoods and communities share the message and stand up against hate together.

All creative pieces can be downloaded and shared from lavshate.org and LA vs Hate Giphy. To text a gif or use a sticker, search for “LAvsHate” or a gif’s headline.

Studio: Taskforce;
Client: Los Angeles County

Safer At Work provides free resources to help businsses across the Los Angeles County communicate to their customers and employees, especially essential employees, to take critical steps in order to operate as safely as possible during the COVID-19 pandemic.

Following the campaign’s visual identity system designed by Ariel Wilson, I worked with a translation team to design non-English versions for the campaign’s posters, including Simplified Chinese, Korean, Armenian, Tagalog, and Spanish.

Find resources in all the language versions on: saferatwork.la

Campaign Director: Pascale Cardozo;
Producer: Adam Foskey;
Lead Designer: Ariel Wilson;
Studio: Taskforce;
Client: Los Angeles County

Website and logo designed for CalArts online poster archive, in collaboration with Tracy Tran and studio Yay Brigade. The online archive united the history of the Graphic Design program, containing over 1,000 posters made by the students from the 1970s to the present time.

The online archive can be viewed at posters.calarts.edu

Client: CalArts Graphic Design
Project Manager: Michael Worthington

Website redesign for Pasadena Conservatory of Music Chamber Music Competition in collaboration with studio Yay Brigade.

The website can be viewed at compete.pasadenaconservatory.org