Intimate Layers
visual identity, illustration, artistic research
December 2024-current
Intimate Layers is a collaboration between Guanyan Wu and Ache C. Wang, a contemporary reimagining of the traditional Chinese dudou 肚兜 (pronounced “Doo-doh,” Pinyin: Dùdōu). This undergarment is traditionally adorned with symbolic motifs representing prosperity, and good fortune. The art of making it traditionally belonged to women, who made dudous for their lovers and children.
Guanyan and Ache combine graphic design and digital knitting to create two dudous, each knitted with pictures that carry significant memories from their experiences as two people from the Sino Diaspora. Each dudou features a unique frame made of their Chinese names: 燕 (Yàn, a swallow bird) and 颖 (Yǐng, meaning gifted). What began as a way to reconnect with their Chinese roots has evolved into creating new meanings of care, connection, and belonging beyond traditions.
A publication with writings about this project is coming soon.
Graphic design, image-making by Guanyan Wu
Digital programming and knitting design by Ache C. Wang
Photo documentation by Brandon Chow, photo retouching by Ache
Guanyan and Ache combine graphic design and digital knitting to create two dudous, each knitted with pictures that carry significant memories from their experiences as two people from the Sino Diaspora. Each dudou features a unique frame made of their Chinese names: 燕 (Yàn, a swallow bird) and 颖 (Yǐng, meaning gifted). What began as a way to reconnect with their Chinese roots has evolved into creating new meanings of care, connection, and belonging beyond traditions.
A publication with writings about this project is coming soon.
Graphic design, image-making by Guanyan Wu
Digital programming and knitting design by Ache C. Wang
Photo documentation by Brandon Chow, photo retouching by Ache
“X”, DAE@SaloneSatellite
visual identity, poster design, radio production
April 2023
Visual concept, identity and poster design for “X”, the collaboration between Elevator Radio and Design Academy Eindhoven (DAE)’s in-house editorial team that produced a week-long radio programme of public debates, discussions and interviews at Salone del Mobile in Milan, IT.
The flexible identity contains a logo of a single “X”, with negative spaces in the silhouette of a headphone jack and a pen nib. Embracing “X” as infinite possibilities, the design serves as a canvas open for infinite interpretations. The posters, social media assets, daily radio program covers feature the various drawings of “X” by friends and members of the DAE community.
Media Mentions: Dezeen, Disegno, ED, Het Koninklijk Huis
Instagram: @elevator.radio
Listen to Live Broadcasts: elevatorradio.network
Show Archives on Soundcloud
Photo Documentation by Ilco Kemmere
The flexible identity contains a logo of a single “X”, with negative spaces in the silhouette of a headphone jack and a pen nib. Embracing “X” as infinite possibilities, the design serves as a canvas open for infinite interpretations. The posters, social media assets, daily radio program covers feature the various drawings of “X” by friends and members of the DAE community.
Media Mentions: Dezeen, Disegno, ED, Het Koninklijk Huis
Instagram: @elevator.radio
Listen to Live Broadcasts: elevatorradio.network
Show Archives on Soundcloud
Photo Documentation by Ilco Kemmere
Into Action Selected GIFs
motion graphics, illustration
July 2020– June 2021
The Into Acton Lab is run by the creative agency Taskforce based in Los Angeles and New York. Through their partnerships with organizations such as the United Nations, Women’s March and NARAL, the lab has become a creative tool library for activism.
As a graphic artist at the lab, I worked alongside over 50 artists, designing and animating GIFs in various styles and themes on a daily basis following prompts commissioned by partner organizations.
Here is a showcase of twelve selected GIFs that I made in various styles while working as a Designer, Social Impact at Taskforce.
Studio: Taskforce
As a graphic artist at the lab, I worked alongside over 50 artists, designing and animating GIFs in various styles and themes on a daily basis following prompts commissioned by partner organizations.
Here is a showcase of twelve selected GIFs that I made in various styles while working as a Designer, Social Impact at Taskforce.
Studio: Taskforce
waiting_for_cows Media Presence
editorial design, motion graphics, art direction
Nov 2024 – Feb 2025
waiting_for_cows is a research and design project by Amsterdam-based studio affect lab. This project delves into the complex relationship between humans, animals and technology. Set on a Frisian farm, the main protagonists are a trio of Dutch dairy cows monitored by wearables, conditioned by algorithms and quantified in data.
Developed over the past three years, waiting_for_cows is now making its way into public exhibition spaces. I worked with affect lab for the project’s media presence – designing posters and static and animated social media assets, art directing photo documentation, and assisting with the production of exhibition pamphlets and wall graphics.
Supported by the Creative Industries Immerse Interact Fund, het Cultuurfonds, Fonds21 and
Fonds ZOZ.
Studio: affect lab
Visual identity design: Sasha Fominskaya
Photo Documentation: Bracket Studio
Developed over the past three years, waiting_for_cows is now making its way into public exhibition spaces. I worked with affect lab for the project’s media presence – designing posters and static and animated social media assets, art directing photo documentation, and assisting with the production of exhibition pamphlets and wall graphics.
Supported by the Creative Industries Immerse Interact Fund, het Cultuurfonds, Fonds21 and
Fonds ZOZ.
Studio: affect lab
Visual identity design: Sasha Fominskaya
Photo Documentation: Bracket Studio
LA vs Hate
visual identity, motion graphics, illustration
May – Dec 2020
LA vs Hate is a community-driven creative campaign that empowers Los Angeles County residents to unite, report, and take a stand against hate. For this campaign, I designed the logo and helped shape its visual identity by creating over 100 animated GIFs. Each GIF reflects the unique character of different Los Angeles neighborhoods and communities, allowing them to share the message within their own networks.
Here is a showcase of twelve GIFs that I created for this campaign. All GIFs are available at LA vs Hate Giphy. To use a GIF in a chat, search “LA vs Hate”.
In addition to GIFs, posters, stickers, wallpapers, coloring books and other assets are all open to download and share from lavshate.org.
Studio: Taskforce
Client: Los Angeles County
Here is a showcase of twelve GIFs that I created for this campaign. All GIFs are available at LA vs Hate Giphy. To use a GIF in a chat, search “LA vs Hate”.
In addition to GIFs, posters, stickers, wallpapers, coloring books and other assets are all open to download and share from lavshate.org.
Studio: Taskforce
Client: Los Angeles County